Like “Tell me about yourself,” this question is a common way to start an interview. However, instead of formulating your answer around the qualities and skills that make you best for the position, your answer should group your qualifications according to your previous jobs and tell the story of your career. You can choose to tell this story chronologically, especially if there's a big anecdote about what put you on this path. Or, as in the case of “Tell me about yourself”, you can start with your current job and then talk about what brought you here and where you're going to go next.
However, when you talk about your “past” and “present”, highlight your experiences and achievements most relevant to this job and end up talking about the future, that is, connect your past and your present to demonstrate why this work should be the next one you add to your resume. This is one of the most common interview questions and causes many job seekers to lose control because of how open it is. On the one hand, you want to express your enthusiasm for this job, but at the same time, you don't want to give the company more advantage than it already has by telling them that there is no one else in the career. The interviewer wasn't clear about their job responsibilities; as far as I understood, they were looking for a high-level marketing specialist to oversee their email marketing operations.
Asking questions during the interview also shows your enthusiasm and preparation for the position. After choosing your strengths, back it up with a situation or story that demonstrates how you've used them to benefit yourself at work. Then I set out to make sure that no one would be stuck in a problem for too long without a soundboard. Explain how your old job simply wasn't for you and how the job you're applying for is much more interesting.
For more information, here's a full article on how to respond to the desired salary in applications and interviews. So choose a specific skill, but choose one that doesn't seriously affect your ability to do this job. Before you freak out about answering what seems like an existential and inquiring question, keep in mind that the interviewer wants to make sure that you're excited about this position in the company and that you'll be motivated to succeed if they choose you. You haven't finished interviewing this employer and they don't even know if you're a good fit for the position.
This question doesn't appear on many lists of common job interview questions, but it's extremely important and the wrong answer can cost you thousands of dollars. For example, if the job involves entering data with Excel spreadsheets all day long, that doesn't mean that Excel is your weak point. If you're the type who prefers to have strict tasks and objectives, you probably don't enjoy that job. Make it clear that you know what this position entails and that you are ready to perform those exact tasks in your next job.